Economic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka

T. M. Gajanana, D. Sreenivasa Murthy, A. K. Saxena, D. V. Sudhakar Rao, M. Sudha, V. Dakshinamoorthy

Abstract


Post-harvest losses (PHL) in guava (cv. Allahabad safeda) were estimated at the field and retail levels in Karnataka, and impact of this loss on marketing efficiency was studied. Results indicated that the total PHL was 13.29% consisting of field-level loss (9.17%) and retail level loss (4.12%). The producer's share was 51.52% and PHL, when included as an item of cost, reduced the share to 45.80%. PHL also reduced marketing efficiency index from 1.06 to 0.88, thereby indicating the importance of PHL and scope for minimizing it to improve the efficiency of the marketing system in guava.

Keywords


Guava, Post-Harvest Losses, Allahabad Safeda, Economic Analysis, Marketing Efficiency.

Full Text:

PDF

References


Acharya, S.S. and Agarwal, N.L. 2001. Agricultural marketing in India, Third Edition, Oxford & IBH Publishing Company, New Delhi

Gajanana, T.M., Sreenivasa Murthy, D. and Sudha, M. 2011. Post harvest losses in fruits and vegetables in South India – A review of concepts and quantification of losses. Indian Food Packer, 65:178-187

Jagtap, K.B. and Katrodia, J.S. 1998. Post harvest losses in packaging and transportation of sapota, Indian J. Hort., 55:48-51

Sreenivasa Murthy, D., Gajanana T.M. and Sudha, M. 2004. Post harvest loss and its impact on marketing cost, margin and efficiency: a study on grapes in Karnataka, Indian J. Agril. Econ., 59:772-786

Srinivas, R.N., Venkatesha Reddy, T., Ravi, P.C., Lalith Achoth and Chinnappa Reddy, B.V. 1997. Post Harvest Losses Assessment in Totapuri and Alphonso Mangoes. J of Food Sci. and Tech., XXXIV:70-71

Wanjari,V., Ladaniya, M.S. and Gajanana, T.M. 2002. Marketing and Post harvest losses of acid lime in Andhra Pradesh, Indian J. Agril. Marketing, 16:32-39






Copyright (c) 2016 Journal of Horticultural Science